The Superbowl, Halftime and Advertising

“The reason women don’t play football is because 11 of them would never wear the same outfit in public.”
Phyllis Diller 

It’s almost time for the Battle of the Titans… figuratively, not literally. In February the Superbowl will again be played.  It will be the first time the game will be played in a non-domed stadium as it will be in the Meadowlands (MetLife Stadium) in New Jersey. This also means that there will be two “host teams” (the Giants and the Jets) as they both play in the same stadium. As this is the first time the game will be held in a non-domed stadium, there is speculations there will be a winter storm / blizzard. Personally, I say, “Bring it on.” Come on folks. Wouldn’t that be just awesome – to have a Snow Bowl?  


And for those who watch the game for the Halftime Show… It’s Bruno Mars. 

I like Bruno, but logistically if it is snowing, it will be more interesting to see technically how that will go down.  I mean Bruno plays guitar and sings. It’s got to be harder to play a guitar with gloved/mittened hands and the cold definitely affects one’s vocal chords. But he has two platinum albums so I think he will be okay. 

And speaking of halftime shows. It’s been 10 years since Janet Jackson’s performance with Justin Timberlake and the phrase “wardrobe malfunction” took hold in pop culture. Her exposed breast during the half-time show almost caused the internet to explode. That bit was better than her actual performance. I believe she meant for it to boost her career, but ten years later, her brother still has more success and she is but a pale reflection with a Jackson name. Timberlake; however, walked away from the incident pretty much unscathed and has had a successful career. Ahhh… Nipplegate. Who will ever forget? 

Finally, let’s talk dough. Commercials for the SuperBowl are $4.0 million each for a mere :30 seconds nationally. That’s some serious moolah. I know a lot of folks watch the game for the ads rather than the game. I go back and forth from year to year – it depends on who is playing and if the ads are any good. This year (2013), in my opinion, the ads weren’t really worth the money. They kind of sucked.  

However, at this time there are some companies already announcing their plans to air ads in the SuperBowl:

Announced Super Bowl Advertisers for 2014:
Anheuser-Busch InBev
Dannon
Doritos
General Motors (Chevrolet)
GoDaddy
Hyundai
Intuit
Jaguar
Mars
Nestlé (Butterfinger)
Soda Stream
Wonderful Pistachios

Anheuser-Busch, Doritos and GoDaddy will probably have some of the best commercials during the game as they usually do. I’ll expect to see some Clydesdales, excessive cheese and Danica Patrick muscled up for starters. 

Rumor has it at least one of the car manufacturers has purchased a two minute commercial time slot. It should be interesting. I believe it will be Chrysler, who is not on the list above, but they have been making heavy national ad purchases lately and if I were to make a guess – it’s them. 

Dannon, Soda stream and Pistachios had better be new and creative otherwise that’s going to be some serious bank that’s just tossed out the window and could have been spent during the Olympics instead.  Now THAT is truly a marketing dream. 

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